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15 Best Link Building Tools In 2023

Link Building Tools

This post will explain link building tools. You cannot carry out the SEO process of link building without a tool. Finding and acquiring high-quality connections that can affect your results requires the use of the appropriate link building tool.

To help you choose the finest link-building tool for your needs, we’ve analysed and compared the top tools in this guide. A seasoned SEO professional with years of practical expertise with link building initiatives conducted the review. You’ll discover the benefits, drawbacks, cost, and methods of use for each item.

1. SEMRush Link-Building Tool

SEMRush

A complete backlink tool for developing and implementing a link building plan is SEMRush Link Building Tool. It supports all of your outreach activities, from locating link opportunities to getting in touch with the target domain. This is another link building tools. Also check Lead Generation Tools

Ideal Link Building Function

The Semrush’s ability to find and manage new link possibilities is its strongest feature. Simply input goal keywords and rivals to identify link chances for your website. You then receive a list of potential appropriate link partners from the tool.

You may view the domain, URL, and Authority score for each candidate. Additionally, each prospect is given a quality score ranging from 1 to 5.

Several outreach techniques are available when you wish to pursue a prospect, including guest articles, product evaluations, linking to an article, and more.

Your chosen outreach method adds prospects to an In Progress tab. From there, you may get in touch with the website’s owner and keep track of all your correspondence. You don’t have to stress about attempting to find the right person to approach because the link building programme provides the contact information for numerous websites.

Pros

Cons

Our Verdict

The greatest link building programme is SEMRush Link Building Tool. We appreciate how simple it is to locate, acquire, and manage links from a single platform. We utilise it to coordinate all of our link-building campaigns.

2. Ahrefs Site Explorer

Ahrefs Site Explorer

This is another link building tools. Ahrefs is a robust SEO tool that aids website owners in raising their search engine ranks. One of the best link-building tools for assisting in the development of a solid link profile is the Site Explorer feature.

Ideal Link Building Function

The BackLink Profile in Site Explorer is the ideal tool for link building. You may get a detailed list of all the links pointing at the website you are evaluating with the help of the backlink profile.

You can view the domain rating, anticipated organic traffic, and the precise page that each link leads to on the linked website.

You can narrow down the data by dofollow or nofollow links, backlink type, domain traffic, and other factors using the various filters.

A lost link’s removal date is also included in the backlink profile. This might assist you in regaining lost backlinks that may be important to the authority of your website.

Pros

Cons

Our Verdict

Ahrefs Site Explorer is an effective SEO link-building tool for analysing your link profile and identifying potential new link partners.

3. JustReachOut

JustReachOut

A link-building application called JustReachOut is intended to help you reach out to and communicate with link prospects better.

Ideal Link Building Function

The outreach interface in JustReachOut is a unique feature that enables you to get in touch with website owners for a range of connecting opportunities. Press releases, podcasts, guest pieces, and unlinked brand references fall under this category.

Numerous outreach templates are available to assist you in creating compelling messages quickly. Additionally, the site offers basic pitch writing assistance, where their editors will analyse your messages and provide you feedback on their quality.

Pros

Cons

Our Verdict

An efficient tool for backlink outreach is JustReachOut. It’s wonderful for communicating with link prospects across a range of media but not the best for managing your link profile.

4. Moz Link Explorer

Moz Link Explorer

A backlinks tool called Moz Link Explorer can help you get link information for domains or any of their URLs. It can be used to track and keep an eye on your link profile or to look for fresh opportunities from rivals.

Ideal Link Building Function

Link Explorer’s Link Research capabilities is its best feature. You may get a high-level overview of the quantity of inbound links, linking domains, and ranking keywords when you search for a domain or URL. You can download the CSV files for any of these data items to get a comprehensive list and more insights.

Charts depicting the evolution of domain and page authority are available. A breakdown of lost and recently found links is also available. This is another link building tools.

Additionally, Link Explorer has sub-reports where you can view which of your pages are receiving the most links and the most popular anchor text used by connecting websites.

Pros

Cons

Our Verdict

For maintaining control of your link profile, Moz Link Explorer is a useful tool for link building. Finding websites that link to your competitors instead of you using this technique is also helpful.

5. Google Advanced Search

Google Advanced Search

You can utilise search operators to discover extremely particular search results with Google Advanced Search, a function incorporated into the Google search engine.

Ideal Link Building Function

The capability of Google Advanced Search to locate pertinent websites to contact for backlinks is its best feature.

By utilising Google’s extensive database, the advanced search function allows you to find websites that you might have otherwise overlooked.

For instance, if you run a blog about animals, you could use the search terms “dogs” and “guest writer” to locate blogs that welcome guest writings on animal-related topics.

Then you can get in contact with the site’s owner and request to write a guest seat for them that links about to your website.

Pros

Cons

Our Verdict

Although it isn’t frequently thought of as a link-building tool, Google Advanced Search can be very useful for locating related websites that can be linked to.

6. Hunter.io

Hunter.io

This is another link building tools. Hunter.io is a link-building tool made to make reaching out to link prospects more efficient. You may schedule and send outreach programmes as well as utilise it to search and validate email addresses.

Ideal Link Building Function

The Email Finder tool is Hunter.io’s finest feature. It aids in locating the appropriate email addresses for contact information on any website on the internet.

You can use this information to contact possible link prospects and propose your concept for obtaining a link back to your website.

Pros

Cons

Our Verdict

The link building tool Hunter.io is tremendously helpful for locating a link prospect’s contact details.

7. Linkody

Linkody

For managing and monitoring your link profile, use Linkody, a powerful SEO link-building tool. With it, you may evaluate your links in depth and utilise the tool to track your link growth or decline.

Ideal Link Building Function

Linkody’s strength is the in-depth analysis you get of your leak profile. You may view every backlinking domain and URL for any domain you add to the link tracking tool, along with its domain authority, spam score, and anchor text.

There are statistics that reveal the top anchor terms you use, the distribution of your spam score, and links that go to your rivals but not to you.

The programme also displays additional data including Alexa score, Trust Flow, MozRank, and Citation Flow.

Pros

Cons

Our Verdict

For tracking and managing your backlink profile, Linkody is one of the greatest SEO link building tools. Although it won’t assist you in contacting prospects or discovering new link chances, it is cheap and can be used in junction with other outreach strategies.

8. BuzzStream

BuzzStream

BuzzStream is a complete outreach platform designed to assist you in converting prospective link prospects into beneficial backlinks for your website. This is another link building tools. Also check Artus Software

Ideal Link Building Function

BuzzStream’s CRM functionality, which enables contact management and mass personalization of outreach, is its most notable feature.

All of your contacts can be stored in an easy-to-use interface, and you can sort and filter your database to discover the ideal contacts for your outreach campaign quickly.

There are many templates in BuzzStream that you can modify to meet each interaction. When you need to remind a prospect, you can automate your follow-ups and schedule your messages in advance.

Pros

Cons

Our Verdict

For reaching out to potential link partners, BuzzStream is one of the greatest link building tools. The contact management capabilities approaches that of a specialist CRM or email marketing tool, albeit being a touch pricy if you want the full range of tools.

9. Ninja Outreach

Ninja Outreach

This is another link building tools. Ninja Outreach is a link-building tool that you may use to send emails and manage your outreach efforts. The software is also equipped with tools for locating link-building opportunities and site owners’ contact information.

Ideal Link Building Function

The all-inclusive method of link building used by Ninja Outreach is its best feature. With the platform, you may not only find new links but also manage your contacts and outreach initiatives with a powerful tool.

There are many templates you can track to keep tabs on their performance, and the application can locate the contact details for site owners.

Additionally, you may design a range of link-building strategies, including those for infographics, resource pages, guest blogging, and expert roundups.

Pros

Cons

Our Verdict

Ninja Outreach is a really effective strategy for link building, however some people won’t be able to afford it.

10. SiteChecker Backlink Tracker

SiteChecker Backlink Tracker

This is another link building tools. A link building tool called Sitechecker Backlink Tracker aids in checking and maintaining the link profile for your website. The data is frequently updated, ensuring that you are always aware of any changes to the links on your website.

Ideal Link Building Function

When a website is entered into the tool, you can examine its total number of backlinks, referring domains, and dofollow link counts.

The platform also displays your top-performing pages’ link profiles and your most often used anchor texts.

Pros

Cons

Our Verdict

The essential tools you require to keep track of your backlink profile are available in the Sitechecker Backlink Tracker. Although it is not as practical as a tool like SEMRush, the reasonable pricing may make it worthwhile.

11. HARO

HARO

A programme called Help A Reporter Out (HARO) connects journalists with subject matter specialists who can serve as sources for their articles. A journalist that uses you as a source will mention you in their writing and provide a link to your website.

Ideal Link Building Function

The ability to connect with people who are actively looking for reliable websites to reference in their work is HARO’s strongest feature.

This gives you a opportunity to position yourself as an authority in your field in addition to providing a wonderful opportunity to gain connections to your website.

By default, daily emails with media possibilities are delivered to your mailbox. Additionally, you have the choice to sign up for keyword alerts to receive more relevant results for your company.

Pros

Cons

– Limited outreach interface

Our Verdict

For quickly identifying link opportunities, HARO is helpful. It cannot be used to monitor and control your link profile, but it may be useful for increasing the digit of backlinks to your website.

12. Google Alerts

Google Alerts

This is another link building tools. You can subscribe to periodic alerts for new content on a certain topic using Google Alerts, a notification service. You can use the tool to locate relevant websites in your field that will be strong link prospects.

Ideal Link Building Function

The power to keep an eye out for fresh content in your topic on the web is Google Alerts’ main link-building function. You can use it to keep up with current affairs in your industry and find new websites to include in your link-building activities.

One of the best tools for locating unrelated brand references is Google Alerts. You only need to set up an alert for your company name to get notified whenever it is mentioned on another website.

Pros

Cons

Our Verdict

Another tool that is frequently overlooked as a link-building option is Google Alerts, but it can be a quick & easy way to locate relevant websites to approach for backlinks.

13. Link Assistant

Link Assistant

This is another link building tools. You may expand your backlink profile with the aid of Link Assistant, a link-building programme with a number of functions. In order to locate a tonne of link chances and provide you with suggestions for high-quality link prospects, the programme searches seven billion pages every day.

Our Verdict

The link suggestions are what set Link Assistant apart from other tools. By presenting you with the finest options based on your company’s needs, it spares you the time of having to sort through a lengthy list of link prospects.

For the most popular link-building strategies, such as guest posting, reviews, commenting, and resource sites, you can receive customised recommendations.

With LinkAssistant, you may rapidly locate solid link prospects that aren’t linking to you by searching the backlink profiles of your rivals.

Pros

Cons

Our Verdict

A helpful resource for discovering fresh backlink chances is Link Assistant. We enjoy how it can provide quality link ideas for various link building techniques.

14. UberSuggest  Backlink Analyzer

UberSuggest  

With the help of the link-building tool UberSuggest Backlink Analyzer, you may search any website to gather information and examine its backlink profile. You can use the programme to browse the websites of your rivals in order to look for opportunities for missing links.

Ideal Link Building Function

The Backlink Overview report, which gives you a thorough understanding of a domain’s link profile, is a strength of Backlink Analyzer. Also check Shortery

You may view the total number of backlinks, referring websites, and current domain authority for any domain you search. Additionally, you receive comprehensive lists of the distribution of anchor text as well as detailed charts displaying new and lost links, referring domains, and other data over time.

A thorough list of each link in the profile can be found at the end of the Backlink Overview report.

Pros

Cons

Our Verdict

The Ubersuggest Backlink Analyzer is a straightforward but efficient tool for examining the backlink profile of a website. Although it isn’t as powerful as some of the other link-building tools on the list, it can be helpful if you’re just getting started with link building.

15. Ahrefs Broken Link Checker

Ahrefs Broken Link Checker

A tool called Ahrefs Broken Link Checker makes it simple to locate broken inbound and outbound links for any website.

Ideal Link Building Function

You can use Broken Link Checker to identify which of your backlinks are broken. With this knowledge, you can make any necessary corrections to win back any lost links and raise the domain authority of your website.

By checking your competitors’ websites for broken links, you can use the tool to discover new link opportunities. Reach out to the referring domain if you discover any links that are no longer functional and ask them to connect to you instead. This is another link building tools.

Pros

Cons

Our Verdict

Broken Link Checker isn’t a complete link building tool but it is useful when you like to find damaged links in a backlink profile.

Methodology

To help you discover the best link building tool, we’ve glanced at the most popular SEO platforms in the market. The tools that created it to the top 15 list have all the features you need to successfully handle your link building campaigns. In the list, you’ll find both free & paid tools. Although there are ways to perform link structure campaigns manually & using free tools, paying for a link structure forum is, unfortunately, necessary for scaling up the process. From the hundreds of paid tools available in the market, we made sure that the chosen tools are worth their money.s

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