YouTube is one of the most popular video streaming services available. It has approximately two billion users. This is almost half of the total internet users around the world. After Google, it is the most popular website. This is why it can be a useful tool for businesses to reach new customers, boost their web traffic, and promote their brand awareness through a thumbnail. Despite competitors arising, YouTube has continued to grow. There are so many ways to monetize video content that can increase engagement with your website. However, if you don’t know what you are doing it can be tricky to master. Here is a little advice for using YouTube for your business.
Why should you use it?
There are a number of different benefits to using YouTube for business:
Brand awareness: YouTube is a great medium for increasing your brand’s awareness. You can use it to produce relevant and high-quality content that attracts viewers and allows you to promote your business subtly to potential customers.
Use your business as an authority- This is similar to brand awareness. You can produce relevant and informative videos to establish yourself as an expert in the field of your area. It doesn’t matter what it is. This will help you develop trust between you and your clients or prospective customers.
Create your own leads- YouTube is not merely a video-surfing website. It is filled with people searching for solutions to problems. You can thus use YouTube to turn those users into sales and leads for your company. If people have found your video, then they will likely investigate your website if you have appealed to them. They will be more likely to become a customer this way.
Website Traffic- Video content on YouTube is a great way to drive website traffic your way. It should be part of your social media strategy. Your website and social media channels can work together to create a strong marketing profile. Make sure that any videos you have direct people to your website or a way to contact you.
Ultimately, YouTube can help you increase sales without too much effort on your part. If you are a small business, then this is a real boon and an incredible weapon in your arsenal.
Who are you appealing to?
YouTube is such a widely used platform that there is no way to guarantee your approach will appear to everyone. There are, however, trends that you can jump on to promote your business. Once you understand the trends on YouTube then you can make the most of them to create more business opportunities. A few insights from the get-go include mobile users, millennial users, and global users. 70% of people using YouTube watch it on the go using their mobile device The majority of those people are millennials and it is used in 80 different languages. YouTube can help you connect with your potential customers from a world away.
Does it cost?
YouTube accounts for businesses are free. You just need to go online to set one up. There may be some costs that go along with it though. You need to make sure that you have the right equipment to film videos or the money to hire a professional to do it for you. If you decide to create your own videos, then you need to focus on the quality of the content. This is often impacted by the equipment that you use and your confidence in it. Make sure that your devices are capable, and that you have the right cameras for your videos.
How often should you post?
You should post consistently. As with all kinds of social media, you need to update regularly so that your followers stay interested in you. One way you can keep on top of this is to set up a schedule that will help you to remember when to post and when you should post to get the most attention. Whether you decide to post once every week or twice a week, you need to keep it up. Make sure that you have a decent backlog of videos so that you never miss your deadline.
Making the most of YouTube
It is a website that has been around for such a long time, but it has only recently been utilized by the business world. You should take the time to set up an account and test the waters with advertising your company through this method. There is a lot to be gained without too much being risked.