8 Major Fitness Industry Trends for 2023 to 2026. The workout area is always changing. You now possess new exercise gear. This is the reason we’ve compiled a list of the eight main trends in the fitness sector from 2023 to 2026.
8 Massive Fitness Industry Trends In 2023
In this article, you can know about 8 Massive Fitness Industry Trends In 2023 here are the details below;
1. Biohacking Goes Mainstream
In the past ten years, searches for “biohacking” have grown by 536%.
The process of increasing one’s physical or mental capabilities through nutrition, exercise, mindfulness training, technology, or medications is known as biohacking.
In other words, almost any strategy for improving performance that is based on research.
Over a decade has passed since it first became popular.
But lately, there has been a noticeable increase in biohacking.
Why?
First off, the technologies that enable biohacking are developing swiftly.
From implantable sensors used for various reasons like NFC or RFID chips to continuous glucose monitoring to assist patients in losing weight.
coolest-biohacking-implants-min.pngNot in the future are implantable sensors. They are evolving into “the next wearable” class.
In fact, according to some estimates, the market for “human augmentation” will reach $200 billion by 2024.
Second, some of the more organic biohacking techniques are being accepted by the healthcare establishment.
Previously dismissed as nothing more than enjoyable pastimes, some activities are now recommended to help with physical fitness and wellbeing.
Consider taking a bath in the forest.
Over the past ten years, “forest bathing” searches have increased by 392%.
There is evidence to suggest that taking a forest bath can benefit cardiovascular and metabolic health by promoting lower cortisol levels, a slower heartbeat, and lower blood pressure.
As a result, several medical professionals are starting to recommend outdoor time.
Finally, a large number of businesses and startups have come up to offer cutting-edge dietary supplements.
Nootropics are typically directed to as “smart drugs” and are used to improve cognitive function.
However, they are presently being utilized to raise physical fitness levels more and more.
The exact opposite is also true:
The act of exercising itself is employed to improve mental function.
Exercise, according to studies, may improve focus, memory, and other skills.
Therefore, those who are only concerned with enhancing their brainpower and are productivity-minded are increasingly embracing physical training to do so.
Biohacking is one of the biggest – and most underappreciated – fitness fads now in existence as a result of all of those variables put together.
2. The Wearable Tech Market Explodes
The number of searches for “Oura Ring” has increased 3,850% in the last 5 years.
In 2022, it is predicted that end-user spending on wearable technology would reach $90 billion globally.
This is a significant component of the long-standing “quantified self” or self-tracking movement.
Wearables are used to monitor a person’s wellness in public as well as their physical activity, sleep habits, & heart rate variability.
Even an electrocardiogram feature is available for the Apple Watch.
The ECG app for the Apple Watch.
Fitness wearables are evolving as the market for them grows, becoming:
More effective: gathering more precise and diverse biometric data.
More affordable: The Yamay smartwatch is about $40.
More compact and comfortable: The Oura Ring is light enough to wear every day on your finger.
The Oura Ring is a ring-shaped wearable fitness and sleep tracker.
It will be interesting to see what new technologies are released in the upcoming years.
3. Home Gyms Thrive Post-Lockdowns
Home gyms were a slowly spreading trend in the fitness business.
But in 2020, they increased.
(The largest peak was brought on by the initial viral lockdowns.)
The “garage gym” search trend on Google during a ten-year period.
In actuality, from 2019 and 2021, the industry’s revenue from gyms, health clubs, and fitness studios decreased by around $5 billion.
Although most fitness clubs are now open globally, it seems likely that the home gym trend will endure.
All of that is good news for companies who sell home exercise equipment.
Customers are embracing the garage gym craze. Also check IoT Trends
For home gyms, Rogue Fitness offers sturdy equipment.
Home gyms are also advancing in technology.
Probably the most well-known piece of high-tech home exercise gear in recent memory is Peloton.
Undefined In the last five years, “Peloton” search volume has increased by 1,200%.
A huge touchscreen on their exercise bike allows users to stream video spin lessons for an extra $39 per month.
Similar in idea, Zwift makes use of your current bike.
It inserts you into a multiplayer video game using the pedaling you do in real life.
You must connect your bike to a smart trainer (or a standard trainer, a set of rollers, and a power meter or speed sensor) in order to utilize it.
Then register on the Zwift app and begin competing against friends online.
Zwift enables you to train with pals from the comfort of your living room.
You may also use Zwift with a treadmill if you like to run.
4. More Mobile fitness apps emerge
Mobile applications are one another example of how technology is affecting the personal fitness sector.
Fitness applications generated $16.6 billion in revenue in 2022 with over 800 million users worldwide.
And by 2026, that is anticipated to increase to almost $30.2 billion. This is another Fitness Industry Trends.
“Fitness app” is a term that is being searched for. The busiest month is generally January, but the first pandemic-related lockdown saw the word reach a 10-year high.
Fitness apps can be divided into a few main categories.
Activity trackers come first.
All smartphones running iOS and Android come with free built-in fitness trackers.
With that, how can app publishers compete?
Well, making exercise social is one strategy.
What Strava does is that.
Over the past ten years, “Strava” searches have almost doubled.
Swimmers, cyclists, and runners can use this app to connect with friends and other athletes while participating in group challenges.
Additionally, they should broadcast on social media all of their cardiac exercises.
This strategy appears to be effective. In the US alone, “strava” is searched for 165,000 times each month.
And the figure is just increasing. This is another Fitness Industry Trends.
For premium subscribers, Strava provides advanced functionality.
Charity Miles distinguishes itself in a unique way.
Every time they exercise, users of this program can donate money to charities.
The guided workout app is a different category of expanding fitness apps.
These applications provide live or recorded exercises that are frequently led by coaches, personal trainers, or other fitness experts.
Two examples of this type of program that are more sophisticated are Zwift and Peloton.
However, they both rely on specialized machinery.
Another well-liked software that offers both personal training and guided workouts is the Nike Training Club app.
It covers the full spectrum of exercise forms, including bodyweight movements, cardio, yoga, Pilates, and more.
The Nike Training Club app for mobile devices.
Diet apps are a third, quickly expanding subcategory of fitness apps.
such as calorie counters, nutrition trackers, and meal planners.
One of the biggest in this area is MyFitnessPal.
This software has a free and paid version and generates an estimated $7 million in income per month on iOS and $1.35 million per month on Android.
However, during the epidemic, Noom’s popularity skyrocketed, with search volume increasing by 500% in just 5 years. This is another Fitness Industry Trends.
Noom, which bills itself as the “weight loss app for millennials,” continues to develop at a rapid rate.
5. New High-Intensity Interval Training Spinoffs emerge
Another enduring fitness craze that is here to stay is high-intensity interval training, or HIIT.
“High-intensity interval training” usually reaches its peak in January. But it also saw a significant increase in lockdowns. Also check Wellness Trends
(In fact, a recent ACSM poll revealed that HIIT continues to be a well-liked kind of exercise.)
This could come as a surprise.
And for years, people’s interest in CrossFit has been declining.
But HIIT is constantly evolving as a fitness strategy all on its own.
With rising interest in resistance training exercises (like the overhead press), weight lifting has also become increasingly well-liked.
Numerous associated products and exercise strategies have emerged as a result of these trends.
For instance, squat-resistant leggings. Leggings designed to withstand squats won’t become transparent when stretched during squats or lunges.
Powerbuilding, which combines powerlifting and bodybuilding, is another example.
6. Consumers focus on flexibility and functional strength
Consumers Place Particular Value on Flexibility and Practical Strength
Even today, gaining muscle and decreasing weight are common fitness objectives.
However, there is also the following parallel movement:
Strength that is motion-inclusive.
And flexible like a gymnast. (To first be able to move through wider ranges of motion.)
As well as appropriate posture and form. This is another Fitness Industry Trends.
For the same reason, yoga mats have recently been flying off the stores.
Compared to peak lockdowns, less people are searching for “yoga mat.” however, are still higher than five years.
7. New Diets Emerge
Every year, there are a variety of new fad diets.
But only a small percentage of those will endure.
However, there are a few comparatively recent diet fads that don’t seem to be dying down.
Meat-free diets have been popular for a very long time.
Over the last ten years, the number of searches for the term “vegan” has climbed by 115%.
People are consuming more and more plant-based foods.
Whether for grounds of health, morality, or the environment.
Additionally, organizations like Beyond Meat, Impossible Food, and Laird Superfood are making going vegan simpler than ever.
The vegetarian Impossible Burger.
The “plant-based meat” market in America is predicted to grow quickly and reach $27.9 billion in revenue by 2025.
The extremely low-carb ketogenic diet even has a vegan variation.
But generally speaking, the ketogenic diet is at the other extreme from veganism.
So, will the keto diet persist?
If search trends are any indicator, at least not yet:
The number of “keto” searches has peaked and is decreasing.
The even stricter carnivorous diet appears to be vanishing quickly as well.
Fasting only seldom seems to be more sustainable.
For years, the number of searches had been continuously increasing. However, it appears that the peak may have already passed. This is another Fitness Industry Trends.
Over the past ten years, there have been numerous “intermittent fasting” searches.
8. The Recovery Equipment Market Takes off
One word used to describe workout recuperation in the past:
“Rest”.
However, it is now evident that rest is only one component of the equation because of new research on post-workout recovery.
This is why the market for workout recovery equipment is expanding.
The massage gun is one of the most intriguing new devices in this category:
In just 5 years, searches for “massage gun” had increased by 6,800%.
Strong pulses are delivered to a specific area of the body using massage guns in order to work.
Advocates assert that the items speed up recuperation and undo tight knots.
The first person to popularize massage guns was Theragun.
But this new market has a lot of fresh competitors.
Another expanding item in the recovery equipment market is vibrating rollers.
Over the past ten years, searches for “vibrating roller” have increased by 500%.
Similar to typical foam rollers, vibrating rollers vibrate.
Foam rollers help speed up recovery times, according to analysis in the International Journal of Sports Physical Therapy.
It is intended to increase the effectiveness of rolling out tight muscles by adding vibration to conventional rollers.
Conclusion
The leading trends in the fitness sector for the ensuing three to four years are already complete.
The fitness industry has always seen rapid change. These changes will also occur more quickly as technology persists to have an increasing impact on this sector of the economy.
It’s an incredibly exciting time to work in the industry, with fitness programs becoming high-tech and fitness clubs adjusting to a post-pandemic environment.