This post will explain How To Promote Your Blog With Automation. Even while promoting content is a challenge in and of itself, bloggers frequently deal with issues that are closely related to content promotion. First off, more than 50% of bloggers assert that it is getting harder and harder to get traffic from Facebook. 20% add having Google traffic to that list. What’s worse is that bloggers making $50k or less per year or less anticipate organic content growth. When it doesn’t, it has a negative impact on their revenue.
How To Promote Your Blog With Automation
In this article, you can know about How To Promote Your Blog With Automation here are the details below;
Moreover, among recent bloggers:
- 79% found it challenging to increase audience size and attract visitors.
- 63% struggle to find the time to produce content.
- 62% find it difficult to continuously publish content
- It is obvious that the days of posting well-written, SEO-friendly material and having it rank naturally are long gone.
With the right content promotion, many of the issues that bloggers encounter can be resolved. You may increase traffic to your blog and gradually increase its authority if you spend more time promoting the information you already have than developing new stuff. Soon after will come organic traffic.
Additionally, achieving that growth with less material will make it easier for you to maintain a regular editorial schedule because you won’t have to spend as much time developing new content to make up for previous content that didn’t work out.
Unfortunately, scheduling content promotion is just as challenging as scheduling content development. For instance, guest writing and link outreach are two of the best methods for promoting your content, but they take a lot of work.
Automation is perhaps the best option for bloggers with limited free time.
How to promote a blog the easy way with automation
We’re going to discuss with you five automated strategies for promoting your blog:
Use a content marketing service – A content promotion service promotes your material on various social media platforms using its own network and resources. Although it’s the simplest method, it will cost money to advertise your material.
Utilize a social media management tool. A lot of these platforms have a feature that automatically promotes your most recent blog pieces on sociable media as shortly as they are published. Some even let you add promotions for older items to your social media queue.
Join a content curation program and participate actively in it. You and the other participants in the program will share each other’s material on social media.
Create an email series for outdated content – Using email segmentation, you may send tailored content to the appropriate recipients. Some email marketing providers let you automate this setup.
Optimize your RSS feed. Although feed readers are less common now than they once were, some readers still use feed readers to keep up with the latest posts from their favorite blogs. Thankfully, there is currently an RSS feed for your blog. The only thing left to do is optimize it.
Let’s discuss each of these in turn.
Method 1: use a content promotion service
The simplest way to promote your material is through a content promotion service. This is so that you won’t have to pay another service to do it.
Does it really function? Let’s utilize Quuu Promote as an example, one of the most well-known services available. The content curation software Quuu offers a separate service called Quuu Promote.
Due to this, the service has an advantage over rivals. You can quickly locate influencers and popular content in more than 500 categories using Quuu. You then use the connection to populate your feeds with carefully selected content related to your niche after connecting the application to your favourite social media management platform.
How effective is the service overall, though? This is how you can tell that the content you publish to Quuu Promote being shared by actual people in your field.
170 articles were promoted using the service by A Better Lemonade Stand. Two significant findings from their findings are as follows:
Most of their posts received between 200 and 400 shares each, and 89 of them got between 300 and 400.
The majority of postings got between 100 and 200 clicks.
Given that the service costs $75 per month for 10 posts with three content variations for Facebook, Twitter, and LinkedIn, these are excellent results. Additionally, everything is automated because the service analyzes your RSS feed to identify fresh items to promote and automatically adds the right hashtags and the author’s name. Images are taken from the postings you make.
There is a $50/month option available, however it does not include automation and you must create your own social media posts.
Please take note that each submitted post is manually reviewed and evaluated against a set of standards. Quuu Promote may reject content that isn’t a suitable fit or request revisions in order to assure quality. This is advantageous to everyone. Better content will increase the platform’s value for you.
Another simple way to automatically promote your material on social media is through social media scheduling tools. The only significant distinction is that you’ll rely on your own audience rather than a third party’s network.
If you still require a tool to organize your social media calendar, SocialBee is a fantastic choice. You may configure Zapier or your RSS feed to automatically generate fresh social media postings each time you publish a new blog post.
Alternatives to SocialBee
You may create a schedule and ask for permission before publishing any content to your social media pages. This gives you enough time to edit any automatically generated posts that require it.
You can also create categories in SocialBee to more effectively arrange your social network information. You can also give each article one of two important labels: Share Once or Evergreen.
You will only publish a post to your chosen social media feeds once if you give it the Share Once label. After publishing, evergreen content are pushed to the end of the queue.
Speaking of, the social media queue and evergreen label features of SocialBee give your social media management tool another opportunity to advertise your site. The collection of items you’ve planned to publish using the tool in the order you want them to appear is called the queue.
The tool will often only post to social media at the hours and on the days you specify when you set up your account.
With the queue, you may re-add posts that promote your most recent content to your social media calendar so you can re-market it at a later time.
Although SocialBee is a strong social media publishing tool, what if your goals are too ambitious for it?
restore older posts in WordPress
A WordPress plugin like Revive Old Posts can be useful in this situation. You can automatically maintain your social network feeds full of outdated stuff by using this straightforward plugin.
There will always be ways to repurpose some of your more dated but still pertinent information.
Another great solution that differs differently from SocialBee in terms of social media scheduling is Missinglettr.
It contains a campaign builder that automatically converts your blog posts into social media posts for well-known networks rather than forcing you to manually compose social media posts.
social media management program missinglettr
This function scans your material for quotations and photos that people will want to share, then leverages that content to create fresh social media postings.
Missinglettr stands out from other social media publishing tools thanks to this functionality.
Method 3: Become part of a content curation program
You don’t have to contribute to Quuu Promote because it is a premium service that allows you to have your content promoted across the network.
The content promotion service of the content curation software we’ll talk about in this way is already built within the tool itself. They are interconnected and not distinct.
Customers of Missinglettr can purchase it as an add-on under the name Curate.
You and other Missinglettr users—at least those who have subscribed to premium plans—make up the Curate network, which is used to curate material. For sharing with your audience, you can utilize it to identify high-quality articles in your niche.
It also functions both ways. You can upload your own posts to the program along with the content of other bloggers so that they can share it as well.
You can even track how many people have scheduled your material in their social media feeds, as well as how numerous shares & clicks you get, according to the tool’s built-in statistics.
Method 4: Optimize your blog’s RSS feed
You strength not be aware of it, but every post you publish can be syndicated to other websites using something called an RSS feed. As it uses the XML file from your website, the majority of content management systems already offer this feature. Thus, if you run your website on WordPress, Squarespace, Wix, or a similar platform, an RSS feed has already been created for you.
An RSS feed can be used for a variety of things, but its main purpose is to allow your audience to view your posts through programs called feed readers. Feeder, Inoreader, and Feedly are a few of these.
They will open their chosen RSS readers and find your material there rather than visiting your website, using social media, or opening emails you send to your audience.
They can even make their own lists of the feeds they subscribe to. They never miss the most recent content from their favorite blogs and news websites thanks to these lists, which are automatically updated.
Although RSS is viewed as an older method of blog advertising, it is evident that RSS is still in use today. Over 15 million people use Feedly, and according to BuiltWith, more than 30% of the most popular websites on the internet still use RSS.
Optimizing Your RSS feed
You have two options for displaying blog posts in your feed:
Full text – Display the whole text of your posts on your feed. To your feed, only text, pictures, and links are transferred. Your website’s fonts and other customizations are not preserved.
Summary: All posts from your blog are displayed only in their titles, featured images, and initial few phrases.
If you maintain a WordPress website, you can check how your RSS feed is currently shown by going to Settings Reading.
To be more precise, it’s these two settings:
The amount of blog entries that appear in your feed can be controlled. Syndication feeds only display the most current.
Include – Controls whether you use full textbook or summaries for each post in a feed.
WordPress settings for RSS
The use of both has benefits and drawbacks. Some RSS readers won’t subscribe to feeds that prevent them from reading blog posts in their preferred reader apps in their entirety.
On the other side, if you utilize email opt-in forms, advertisements, or product promotions, RSS viewers won’t be able to see them.
At least from an SEO perspective, RSS feeds expose your blog to security problems. Website owners can “autoblog” by using third-party RSS feeds to populate their own sites with material using tools called RSS aggregators.
Even though your RSS feed will always have a link back to your website, if you utilize full text in your RSS feed, your content could still be stolen.
Because of this, we advise only using summaries. In this method, your RSS feed will function much like your social media feed. With your post’s title, featured image, and succinct synopsis, you’ll advertise your material. To view it, your visitors must click over to your website.
This also makes optimizing your RSS feed easier.
To start, build a Follow on Feedly button for your feed on the Feedly website.
follow feedly button
Next, paste the HTML code Feedly generates into the top and bottom of your posts, or wherever else you’d like the button to show on your website. Users of Feedly will be informed that your content is available there without having to search for you.
It’s possible to optimize your RSS feed using some SEO plugins. You can include unique material before and after your feed, for instance, using Yoast. This gives you the opportunity to promote anything else or add your homepage to your feed.
Although its main purpose is to provide you with a tool to track your subscriber count and other feed-related data, Simple Feed Stats also provides this.
Method 5: Create an email series for older content
With a decent email marketing provider, segmentation is something you can use. That should indicate that you have access to segments and tags (also known as “groups”).
For instance, a skateboarding blog’s welfare groups may contain skateboarders who don’t know any tricks, skateboarders who know the basics, & skateboarders who know quite a few tricks. Tags allow you to segment subscribers by interest group & keep them separate from your larger, more important segments, like “Buyers” and “Non-Buyers,” like “Buyers” and “Non-Buyers.”
You may deliver your subscribers information that is optimized and specifically addresses the issues they are having by finding these interest groups and placing your subscribers in the appropriate one. By doing this, you can prevent your more knowledgeable interest groups from receiving basic information.
The platform you select will determine how you should put this up. With the majority of platforms, you can set up automation triggers to automatically add your subscribers to the right tag. The next step is to configure the automation routines for your email series.
Sequences is a distinct area of ConvertKit’s Automation dashboard. Instead of having to build email series within workflows, it enables you to keep them apart from workflows.
In terms of the kinds of series you can make, it would be preferable to make one for each of your interest groups. Each email should include a different earlier post that speaks to the recipient’s interests.
You may alternatively make a single email series for all of the subscribers and the earlier pieces, however this could result in reduced click-through rates.
In addition, many email marketing solutions let you connect your RSS feed to your account so that it automatically updates your subscribers on new posts.
Five issues that make it challenging to advertise your blog
Implementing fresh content advertising techniques is usually a smart idea. But if you don’t optimize your efforts, a few things could stand in the way of your progress.
Problem 1: You’re targeting the wrong audience
The audience you’ve gathered and the material you’re marketing may not be compatible, which is why you’re still not receiving clicks.
Try putting a quick audience poll up on your website, email list, and social media profiles, among other locations. Adapt this question to fit your specialty and brand by asking something like this:
What level do you skateboard at?
First choice: I’m not a trickster.
Option 2: My knowledge is limited.
Option 3: I own a wide variety of tricks.
You can determine which demographic makes up the majority of your audience and the subjects you should focus on by asking this one straightforward question.
You’ll struggle to convince your followers to interact with posts that promote your content if they don’t already do so on social media.
Learn how to tailor your marketing approach to each platform where you publish. You shouldn’t just copy and paste the same text across all platforms because they are all distinct.
As a result, your article will get more clicks.
Problem 3: You have no content marketing strategy
52% of bloggers create their blog articles the day of or the day before they are published, according to ConvertKit. If you follow suit, there is a significant chance that your content marketing approach is inadequate.
Based on the aforementioned, you are already aware of who makes up the majority of your audience. You should now conduct some research to find out what issues your audience is facing. This can help you identify the subjects that interest your audience the most.
Additionally crucial to content marketing is consistency. Decide on a publication timetable. Once a week is a wonderful place to start, especially if you write items that are better-written and have more of an impact rather than fewer ones that don’t get as much attention. Then, create enough material to last at least a few months.
Make sure to incorporate content promotion into your overall approach.
Problem 4: Your headlines are not click worthy
Your issue might be as straightforward as not having headlines your audience wants to click and share if you’ve ruled out all of the other possibilities.
Create a variety of headlines for each post you publish, then choose the best one. Use unique headlines for every variant if your social media management solution lets you make them. You might be able to split-test headlines using your email marketing solution.
When at all feasible, you should also strive to use parentheses, numbers, and questions, such as “5 Ways To Encourage Your Blog With Automation (The Easy Way)” rather than “How To Promote Your Blog With Automation.”
Find out more in our primer on creating catchier headlines.
Problem 5: Your website has performance issues
Here are some statistics on how your audience views the effectiveness of your website:
When photos don’t load quickly enough on websites, 53% of users stop what they’re doing.
According to 88% of respondents, they left websites they deemed to be “badly designed.”
The website’s design accounts for 75% of its trustworthiness.
It is evident that performance is crucial to your capacity to properly market your content.
Test the speed of your website using programs like GTmetrix and Pingdom. These tools will also include recommendations for how to enhance their functionality.
Implementing caching and minification are also recommended. Both are offered by WP Rocket, and it works with hosts that take care of caching for you as well.
Thankfully, WordPress now comes with lazy loading as a standard performance enhancement. You can dump your photos to Amazon S3 and serve them from there, or you can use a CDN service like Cloudflare, KeyCDN, or Bunny CDN.
A comprehensive answer is NitroPack, so make sure to look into it.
Final thoughts
Although increasing your overall efforts with automation is a terrific method to boost your content promotion strategy, this does not imply you should abandon other tactics.
Unfortunately, outreaching for backlinks and guest blogging on relevant blogs will always be more efficient. This kind of thing cannot be automated. There are, however, resources that can make the procedure much simpler.
